This is a good time to talk about the "long tail" of keyword research, and the 80/20 rule. Only about 20% of the keywords people search for will Beryllium popular "fat head" terms. The majority of keyword phrases will Beryllium less-frequent, long-tail keywords.
These attributes, along with nofollow, can help protect you as a publisher. Since Google can penalize sites that Querverweis to spam or links that give a financial incentive, marking these links appropriately can help you avoid Google's wrath. Learn more: Qualify your outbound Linker hand to Google
If you'Bezeichnung für eine antwort im email-verkehr serious about improving your technical SEO knowledge and improving you website at the same time, we recommend reading the entire Technical SEO Checklist.
Below, you can find an explanation of each Betriebsprüfung point, along with recommended tools and techniques to examine each point.
You may also want to prioritize the reviewing of pages that show signs of being low-quality. For example, pages with low word counts. You can do that in Ahrefs’ Site Audit; just head to the Content Quality report.
Most modern CMS systems allow you to easily define OG and other social metadata, and even define defaults for these values, so it's best not to leave them kahl.
If you can't remember the code, the MozBar contains a quick link to Google's cache. It's a good idea to keep the MozBar handy, as it can help with several other items hinein your audit.
If you have a lot of slow pages—as the website hinein the screenshot above does—then it’s worth reviewing the most important pages first. One way to do this is to sort by organic traffic from high to low.
That said, as more pages are added at scale, these issues become increasingly important to check, and it's always good to spend a few minutes to verify.
Whether it’s a blog post or a simple “about us” page, your content should be high-quality and valuable to your visitors. That means being:
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For years, keyword targeting has been the Lager for many SEO site audits. While Google today is much more sophisticated about how it understands what pages are about, it's stumm a good idea to check that your page includes target keywords and related phrases hinein key places:
Think of it your SEO strategy as a roadmap. The path you take likely will change and evolve over time – but the destination should remain clear and unchanged.
Small amounts of duplicate content on a page are natural and often don't present a problem, but when the majority of your content is "substantially similar" SEO-Strategie to other content found on the internet, or on your own site, it can cause issues.